Top 5 Mistakes New Authors Make

If you’ve just landed on my page, my name is Esther Rabbit and I am a digital marketing specialist and content creator for upcoming authors. For the best tips & tricks check out From Writing To Publishing, a step by step documented journey for the new writer.


Today we’ll look at the top 5 mistakes new authors make when embarking the great ship that is the Writing Industry, so buckle up!



My Book, My Work, My Talent, My Followers


Spoiler alert: the Sun does not revolve around your talented arse! Of course you’re talented, you wrote a friggin’ book and everyone should know about it!



Building an audience and social media presence is hard work. As a new author, your work is worth nothing if no one knows about it. Whether traditionally published or self-published, the author needs to make noise, to be seen and to put their book baby out there on the quest to match it with the right set of eyes.


If your strategy is randomly following heaps of people only to later unfollow them, you’re doing it wrong and you’re the living example of how not to do it.


Social media is about quantity, but most importantly about quality. What matters is how you interact with your followers and the added value you bring to the writing industry. Like the name says, it’s social, so get involved.


Organic growth takes time, quality takes time. You want to make real connections so that the people who follow your work can get on board and retweet, comment and spread the word. And you should do the very same in return.


It’s about reciprocating, about mutual involvement, just like Karma. Giving and receiving, making real connections and not expecting the world to just bow to your endless talent. Everyone wants to follow the person who adds value to their feed and contributes to their growth.



Too Much Social Media, Too Little Writing


Finding that right balance is like learning to run blindfolded, but I’ll give you a tip: the weekend is not the time to get busy on Twitter and Instagram. According to an extensive research the peak days for social media platforms are Tuesday and Thursday.


Same goes for your future book promotions: scheduling them during the week will boost your market presence, so, you’re welcome!


Based on my personal experience, the weekend is half-dead, so maybe that’s when you should focus your attention on writing.


Whatever you do, the highest percentage of your time should be dedicated to the craft of writing, especially if you’re a new author.




Now there’s another timeless practice I absolutely hate!

If you wouldn’t assault people on the street to read your book, don’t do it via direct messages on social media. Because it’s invasive. Because you’re using up my battery by forcing me to take a look at your Sword & Sorcery novel when what I really love are books about outer space. Because I might unfollow you immediately.



And when I say “I” what I really mean is the Writing Community. The great majority does not like being told what to do, how to do and when to do it. Except when they research tutorials.


The same rule applies for your Newsletter: less is more. Consider sending your newsletter once a month and when you have a new release. Readers hate being spammed, and if you think about it, so do you!


Cutting Corners


What is absolutely 100% true is that while you may have written the next masterpiece, making sure you give the reading community a quality product shouldn’t come second.


Especially in the self-publishing industry. Your book is not only your idea vs the world, it’s the writing complexity, how polished your manuscript is and what cover you use to dress it up before putting it out there.



While the occasional typo is omnipresent, publishing a manuscript that’s just swimming in typos and faulty syntax is unacceptable. Invest in an editor, in proofreading, because your book is a reflection of yourself as a professional.


There should be no room for sloppiness and you should never be that author giving the self-publishing industry a bad name. I’ve read all kinds of articles when I started my journey: Publish Your Book With Zero Investment, How To Write And Publish Your Book In One Month, etc.


There’s no such thing if you’re not a writer/graphic designer/marketing specialist/editor/proofreader/formatter/everything-and-more.


This is one of the most frequent issues I’m witnessing in the self-publishing world and the good news is that you can do a decent job for around 2000$. Trust me, I’ve bargained my way out there, asked for help, done my homework like the nerd that I am.


Investing Too Much In Paid Promotion


Guilty as charged!

We’re all about letters and not enough about numbers. Well, most of us. While running paid promotion is okay if you invest no more than 50$ at the beginning, please take this into consideration:


Promoting your book without having a decent number of reviews is wasting money. Period.


Paid promotion needs to be seen as an investment. You chip in 50$ and get at least 51$ in book sales in return. But it rarely works this way, doesn’t it?


There are smarter ways to create buzz around your book and you have to be patient in the process. If you have only one book out on the market, don’t go all out. The secret is having more books, so that readers can take an interest in your work. Strategy. Buy one, get one for free.


Send your books to reviewers, sign it up for free contests. Before you reach into your wallet, make sure you’ve done your possible best to cover free promotion.


Last but not least, thank you for reading me and consider signing up for my Newsletter.